Posted in Business Handbooks Available, Business Plans, Business Strategy, Business Survival and Growth Amidst Turbulence, Business Systems, Workshops on October 19, 2018 by chichonip


By Phillip Chichoni

Have you ever wondered why some businesses do quite well, while others in the same industry, selling exactly the same product to the same market, struggle?Many people attribute success to luck, but everyone makes their own luck.

The Number 1 Secret of Successful Entrepreneurs

One big single factor separates average entrepreneurs from highly successful entrepreneurs.

Highly successful entrepreneurs avoid all the problems and challenges that average entrepreneurs have. These include:

  • Struggling to get more customers.
  • Failing to outperform competitors.
  • Struggling to increase sales and profit.
  • Finding it very difficult to get employees to be more productive.
  • Failing to grow as fast or as much as you would like.
  • Strained with a lack of cash flow.
  • Failing to pay debtors and suppliers on time.

Well, highly successful entrepreneurs avoid ALL these challenges and associated worries using one tool: a killer strategic plan.

That is their secret; having a clear strategic plan for running and growing their businesses. In these turbulent and challenging times, you certainly need a strategic plan in order to ensure the survival and growth of your business.

What is a Strategic Plan?

To answer this question, I will explain to you the difference between a strategic plan and a

business plan. This is important because many people know me from my articles in the Standard and earlier in the Financial Gazette business newspapers as the business plans guy. Further also from my book Business Planned Simplified. I have helped numerous business owners get finance by developing business plans for them for submission to banks and other funders. However,that is different from strategic planning.

Now, you will need to create a Business Plan when you are looking to do the following:

  • Start a new company
  • Organize your ideas and thoughts
  • Judge the viability of your business idea
  • Identify your general business strategy
  • Understand potential profitability of a
  • project or new business
  • Present to a bank or investor for financing

However, you will need to develop a Strategic Plan in order to do any of the following:

  • Survive a turbulent and fast changing environment
  • Grow an existing business
  • Identify the best opportunities for growth
  • Determine and prioritize your financial and HR needs
  • Effectively communicate your plan to your team
  • Provide a detailed and focused game plan

As you can imagine, strategic plans are reserved for entrepreneurs who are serious about growing their companies.

In addition, strategic plans are the single biggest factor that separates average entrepreneurs from super successful entrepreneurs.

We are holding a series of workshops on Strategic Planning designed to equip you with the knowledge and tools to help you hold a successful strategic planning session for you organization that will come up with a working and actionable document to guide your team into and beyond the coming year.

The first workshop, which will be an introductory session, takes place on Wednesday 7 November 2018, at the ABS offices, followed by 6 more sessions to complete the whole program. The detailed information brochure will be sent as a separate email by tomorrow. If you miss it, feel free to contact me so I can send you directly.

Have a great day and keep on accelerating your growth.



 COURSE PROGRAM NOVEMBER 2018                                   

Part 1 Wed  November 7 0900-1300 Saturday 11 Nov 0800-1200
Part 2 Tue 13 Nov 0900-1300 Saturday 17 Nov 0800-1200
Part 3 Thurs 15 Nov 0900-1300 “      “ 1330-1630
Part 4 Tue 20 Nov 0900-1300 Saturday  24 Nov 0800-1200
Part 5 Thurs 22 Nov 0900-1300 “    “ 1330-1630
Part 6 Tue 27 Nov 0900-1300 Saturday  24 Nov 0800-1200
Part 7 Thurs 29 Nov 0900-1300 “    “ 1330-1630

Fees: $40 per session per person. $280 for the whole session.

Contact us to book or for more information or to get a copy of the book Business Survival and Growth Amidst Turbulence, only US18.00 per copy or US12.99 for a soft copy (PDF version).

Admiral Business Systems (Pvt) Ltd

308 Merchant House

Cnr 2nd Street / Robson Manyika Harare

Phone +263 777774007 Email:



Posted in Business Plans, BusinessLink Community, NETWORKING with tags , on August 28, 2018 by chichonip



“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”- Theodore Roosevelt


By Phillip Chichoni

I liked a post by Catherine Magoge on the BusinessLink Community whatsapp group on Saturday, which said:


Last November, Mpofu led a court appeal to declare the military coup legal and to declare Emmerson Mnangagwa’s rise to power as legitimate. On Wednesday, he stands in court to argue that Mnangagwa was illegitimately elected on July 30.

In 2013, Uriri was part of the legal team that represented Morgan Tsvangirai in his petition against the election that year. In that case, Uriri and others alleged rigging by the Zimbabwe Electoral Commission. On Wednesday, Uriri was trying to convince the court that there was no such thing as rigging in the 2018 election.


Similar comments have been aired by many other business leaders, including Tawanda Nyambirai who on his Facebook page congratulated the newly elected president and urged him to keep to his promises to ensure Zimbabwe opens for business and the economy starts growing again.


The time of watching others play is over. In every game, spectators pay to watch, while players are paid to play. So do you want to keep on watching or do you want to play?

The time to start something is now. Even if you are already in business or working for a company, you can start a new project, work on it and it could grow to become a successful business. A side business won’t hurt you; it could even be lifesaver in case of a crisis in your work or other business.  Multiple streams of income provide some insurance in case of a disaster in one business area.

There is no limit to what you can do, except that which you impose into your own mind. Explore new ideas. The more ideas you explore, the more you are likely to hit the mother lode: a brilliant idea at the right that will fly. Learn to screen idea for viability and profitability and learn to write a business plan, so you can sell your idea to investors and also raise funds from the numerous sources available, now that Zimbabwe is open for business.

So what are you waiting for, get into the arena and start playing, no-one is going to play for you.

Welcome to the new dispensation.

Have great day



NB: Business Startup and Business Plan Writing Classes have resumed. Next courses are on Saturday 1st September 2018 as follows:

0900-1200: Business Startup Class: 3 hours of Step by step guidance for starting a business in Zimbabwe.

  • Intro: Why start your own business
  • How to come up with a good business idea
  • 21 New business ideas you start right now
  • 5 Way test for successful ideas
  • Build a team
  • Develop a one page business plan
  • Select legal status for you business
  • Open bank account, register with authorities, licensing
  • Premises, machinery and equipment
  • Identify and recruit initial customers
  • Start selling: hustle

1300-1600: Business Plan Writing Class: Step by step guidance to writing a bankable business plan.

  • Introduction to business plans and their various forms
  • Creative ideas for raising money for your business
  • Developing a business model
  • Identifying your target market
  • Developing a powerful executive summary
  • Strategies for winning in a crowded market
  • Using our templates to simplify the business plan writing process

Each three hour course comes with handouts and templates you can use at home.

Cost of each course: $30 covers the course plus refreshments and handouts.

Venue: ABS offices, suite 308, 3rd Floor Merchant House, Cnr 2nd Street / Robson Manyika, Harare.

Space is limited, please book and pay for your place early at our office, or call / whatsapp Phil on

0777 774 007.


A Business will not succeed a tough environment without a good leader

Posted in Business Handbooks Available, Business Management, BusinessLink Community, MARKETING AND SELLING with tags , , , on January 3, 2017 by chichonip

As a business owner, you are the leader of your organisation, the commander of your army. Your people look up to you for instructions and direction. You therefore have to know where your business is going.

In his book, The 7 Habits of Highly Effective People, Stephen R. Covey lists the second habit as to always start with the end in mind. Imagine for a moment that it is twenty years from now and you have retired from your business. Look at the business you are leaving to your successor, what do you see? What have you built in all these years that you have been working?

It is very important to have a clear picture of where you are going. Travelling to Gokwe and travelling to London are both journeys, but they require completely different preparations and actions.

Contrary to some opinions, leaders are not born but made. Anyone can learn and practice to be a leader. As we start a new year, you need to examine yourself to see if you are a leader. If not, you must take action to make yourself into a leader if you want your business to survive the turbulences we are currently facing and which will always be there in our ever changing environment.

My new book, Business Survival Amidst Turbulence,  is packed with great and proven tips to help you lead your business to success and growth. Below are the topics:


  1. The Reality of Business in Zimbabwe……………..…..6
  2. Gazing into 2017… ………………….……………………..15
  3. Looking Back into the History of Economic Crises and Zimbabwe’s Unique Situation…………………….24
  4. Where Do You Want to Go?…………………………….33
  5. Manage Scarce Resources………………………………..38
  6. Manage Business Risks……………………………………52
  7. Innovate and Market……………………………………….58
  8. Secrets of Success from True Entrepreneurs………72
  9. Courage is the Foremost Virtue………………………..91
  10. Look Ahead and Focus…………………………………….98
  11. Build Strategic Partnerships……………………………107
  • The Biggest Secret of Highly Successful Entrepreneurs……………………………………………… 119

Get your copy now for $14.99 and kick start your new year. Contact at 3rd Floor Merchant House, 2nd Street /Robson Manyika Road, Harare. Phone 04-700812 or mobile / whatsapp Phil 0777 774 007. We accept Ecocash, bank transfer and cash. Free postage if you are out of Harare.

Have a great year


Posted in BusinessLink Community on May 19, 2016 by chichonip
Get your copy of BusinessLink magaizne May 2016 issue, Whatsapp 0777 774 007

Get your copy of BusinessLink magaizne May 2016 issue, Whatsapp 0777 774 007 OR visit us at Office 308, Merchant House, Cnr 2nd Street / Robson Manyika Road, Harare, phone 04-700812. Only US$8 per year – 12 issues,  before 24 May (Normally $10 per year)


Only $8 special until 24 May


Posted in Business Management with tags , , on December 15, 2015 by chichonip

By Phillip Chichoni

Image source: Mountain Lake Biological Station, University of Virginia

Image source: Mountain Lake Biological Station, University of Virginia

The heat-wave that was hitting the country in the past two months has finally been cooled by the heavy rains which started this week. Farmers finally heaved sighs of relief.  So did other business operators in upstream and downstream industries.
After a storm, a familiar sound emerges: frogs croaking in the darkness. Last night for me was particularly loud. It seemed there were thousands of frogs chorusing across the whole neighborhood.  And it reminded me of Brian Tracy’s book Eat that Frog. This book gave me a fresh perspective on how to work productively, effectively solve problems and achieve important goals.

Your frog is any task that is unpleasant, boring or difficult that you have no choice but to do. You may try and avoid it for as long as possible but doing so sets you back in your business and in your life.
What are your frogs?
Brian says do not waste time chasing tadpoles or baby frogs. (Like reading newspapers or visiting Facebook first thing in the morning.) Start by eating the biggest, ugliest frogs you face. In other words, start with the most important tasks; usually these are difficult or boring but have a bigger payoff in terms of growing your business or accelerating your personal growth.
Don’t waste time starring at the frog. Jump in and devour it straight away before you change your mind or procrastinate. If the frog is too big, cut it up and eat it piece by piece, starting with the head.
Set you mind to do and finish that important task before going on to other menial ones which add little value.
For every task you have to do, ask yourself what value it is adding to your profit and growth. Are there no other more important tasks that you should be doing that add more value? Delegate or postpone lower value tasks until you accomplish the more value adding ones.
Go on, select your biggest and ugliest frog and get your teeth into it. At the end of the day you should be able to shout: Wow, I ate so many frogs, what a ride!
Have a great day
NOTE: Zimra has introduced a new electronic filing system, which will become mandatory to everyone starting from January. Tax clearances will be issued through the new system. Start upgrading to the e-filing system now and avoid unnecessary withholding tax deductions if you don’t have a tax clearance in January. Call us if you need assistance in this regard on 04-700812 / 0777 774 007 or visit our offices at the address below.

Our 2016 SIMPLIFIED GUIDE TO TAXES, with all you need to know about taxes and the new e-system, will be available from 21st December, 2015. It will be available in digital edition for $15 and in print for $20. Order your copy now.   




Phillip is a business consultant expert specializing in tax, accounting and company registration  services. Contact him on email



Our mailing address is:


3rd Floor Merchant House
43 Robson Manyika Avenue / 2nd Street





Posted in MARKETING AND SELLING with tags , on November 17, 2015 by chichonip

With special emphasis on the business success drivers of marketing and sales.

Objective of the workshop: To help SME owners and executives set high level business goals and develop a killer strategic plan to achieve them.

We will show you how to use our 8-set strategic tool to achieve growth in a highly competitive market and put in place mechanisms that will ensure you achieve your business goals.
If you want to remain in business in 2016 and beyond, you will not want to miss this 4-hour workshop.

Date: Thursday 26 November, 2015
Time: 0830 – 1230
Venue: Park View Restaurant, 137 Herbert Chitepo Avenue, inside Harare Gardens, entrance opposite American Embassy.
Parking is available for free.
Fee: $49, includes workshop, materials, handouts, tea, refreshments and lunch. (BusinessLink magazine subscribers get $10 discount)
Limited space, so book and pay early. Pay at our office, 3rd Floor Merchant House, 2nd Street / Robson Manyika Road, Harare, before 24 November. Phone 04-700812 or 0777 774 007.
Workshop presenters: Phillip Chichoni, a strategic business planning consultant and founder of BusinessLink, and Fitzgerald Mujuru, a sales and marketing expert and coach.
Workshop program
0830- 0845 Registration and Welcome
0845-0930 No Winning Without Goals
0930-1015 The Key Drivers of Business Success
1015- 1030 Tea break
1030-1145 Using the 8-set Strategic Tool to Ensure You Achieve Your Business Goals
1145-1230 Brilliant Sales and Customer Care Strategies for Winners
1230- Workshop ends, Lunch and networking


How to get Zimra tax clearance for 2016

Posted in Business Management with tags , , , , on November 11, 2015 by chichonip

By Phil Chichoni

As we approach year-end, most businesses will start rushing to renew their tax clearances, which all expire on 31 December 2015. Companies that wish to participate in the supply of goods and services to big companies will especially want their tax clearances early in order to be included in their Approved Supplier Lists. If you miss out in applying in January then you will not be able to do business with major companies for the whole of 2016, which could cost you big opportunities.
What is tax clearance why does every business need one?
A tax clearance certificate is a document issued by the Zimbabwe Revenue Authority certifying that a business or an individual in business is in compliance with the tax laws of the country. It states that “your tax position is satisfactory and therefore no 10% should be deducted”.
Under Zimbabwean tax laws, if you supply a product or service to a business or state enterprise, you must produce a valid tax clearance certificate. If you fail to produce one, then enterprises you supply are required to deduct 10% of the gross value of your invoice and submit it to Zimra. Considering the low profit margins in business today, this 10% can plunge you into a loss.
You don’t only need tax clearance in order to avoid suffering the 10% deduction. You also need it if you want to do business with most big and medium enterprises that insist in dealing only with tax compliant suppliers. Most are forced by their corporate governance policies to deal only with tax compliant businesses, while other do not want to be bothered with the paper work and labour involved in deducting the 10% and sending it to Zimra.
So, you better be tax compliant if you want to grow in business in 2016.
How to get the 2016 tax clearance
Everyone, individuals, companies, partnerships and cooperatives, who want to venture into any business are required to register with ZIMRA and comply with all obligations as stipulated in the legislation.
Here are the requirements for an individual:
• Copy of current Bank Statement
• Certified copy of Identity Document
• Proof of residence in the form of utility bills
• Sales invoices for Income tax registration
• Payroll schedule for PAYE registration
• Completed REV1 form, available from the Zimra website

The requirements for a company are as follows:
• Copy of Certificate of Incorporation
• Copy of Memorandum of Association ,CR14 and CR6
• Copy of a current Bank Statement for the company
• Copy of a current Bank Statement of one of the Directors, who will be the Public Officer
• Certified copy of Identity Documents for any two Directors
• Completed REV1 form for the company, available from the Zimra website
• Completed REV1 form for the Public Officer
• Proof of residence for the two Directors and for the Public Officer in the form of utility bills
• Sales invoices, lease agreement or proof of stock for Income Tax registration
• Payroll schedule for PAYE registration
• Letter appointing Public Officer stating Name, Identity Number, Residential Address and statement to the effect that the Public Officer is a signatory to the company’s bank account. (The Public Officer should be a Zimbabwean resident.)
You submit these documents at your nearest Zimra office. After the documents have been processed, you will be allocated a Business Partner (BP) number, which will be your identifying number for all transactions with Zimra. You will also be allocated a tax clearance certificate, which will declare you a tax compliant business or individual. From then on, you need to pay all the required taxes and submit the appropriate returns to Zimra.
Related article, to appear in next week’s newsletter: HOW TO REGISTER FOR VAT IN ZIMBABWE.
If you need more detailed information on this and other tax related issues, get a copy of the book A Simplified Guide to Taxes for SMES, available from SME BusinessLink, call 04-700812 or 0777 774 007, and you will also get a free one year subscription to BusinessLink magazine which has lots more business advice and ideas.

Have a great day

Get BusinessLink digital magazine, only $10 for 12 months, or $1 per issue. Call us on 04-700812 or 0777 774 007

Get BusinessLink digital magazine, only $10 for 12 months, or $1 per issue. Call us on 04-700812 or 0777 774 007