A Business will not succeed a tough environment without a good leader

Posted in Business Handbooks Available, Business Management, BusinessLink Community, MARKETING AND SELLING with tags , , , on January 3, 2017 by chichonip

As a business owner, you are the leader of your organisation, the commander of your army. Your people look up to you for instructions and direction. You therefore have to know where your business is going.

In his book, The 7 Habits of Highly Effective People, Stephen R. Covey lists the second habit as to always start with the end in mind. Imagine for a moment that it is twenty years from now and you have retired from your business. Look at the business you are leaving to your successor, what do you see? What have you built in all these years that you have been working?

It is very important to have a clear picture of where you are going. Travelling to Gokwe and travelling to London are both journeys, but they require completely different preparations and actions.

Contrary to some opinions, leaders are not born but made. Anyone can learn and practice to be a leader. As we start a new year, you need to examine yourself to see if you are a leader. If not, you must take action to make yourself into a leader if you want your business to survive the turbulences we are currently facing and which will always be there in our ever changing environment.

My new book, Business Survival Amidst Turbulence,  is packed with great and proven tips to help you lead your business to success and growth. Below are the topics:


  1. The Reality of Business in Zimbabwe……………..…..6
  2. Gazing into 2017… ………………….……………………..15
  3. Looking Back into the History of Economic Crises and Zimbabwe’s Unique Situation…………………….24
  4. Where Do You Want to Go?…………………………….33
  5. Manage Scarce Resources………………………………..38
  6. Manage Business Risks……………………………………52
  7. Innovate and Market……………………………………….58
  8. Secrets of Success from True Entrepreneurs………72
  9. Courage is the Foremost Virtue………………………..91
  10. Look Ahead and Focus…………………………………….98
  11. Build Strategic Partnerships……………………………107
  • The Biggest Secret of Highly Successful Entrepreneurs……………………………………………… 119

Get your copy now for $14.99 and kick start your new year. Contact at 3rd Floor Merchant House, 2nd Street /Robson Manyika Road, Harare. Phone 04-700812 or mobile / whatsapp Phil 0777 774 007. We accept Ecocash, bank transfer and cash. Free postage if you are out of Harare.

Have a great year



Posted in BusinessLink Community on May 19, 2016 by chichonip
Get your copy of BusinessLink magaizne May 2016 issue, Whatsapp 0777 774 007

Get your copy of BusinessLink magaizne May 2016 issue, Whatsapp 0777 774 007 OR visit us at Office 308, Merchant House, Cnr 2nd Street / Robson Manyika Road, Harare, phone 04-700812. Only US$8 per year – 12 issues,  before 24 May (Normally $10 per year)


Only $8 special until 24 May


Posted in Business Management with tags , , on December 15, 2015 by chichonip

By Phillip Chichoni

Image source: Mountain Lake Biological Station, University of Virginia

Image source: Mountain Lake Biological Station, University of Virginia

The heat-wave that was hitting the country in the past two months has finally been cooled by the heavy rains which started this week. Farmers finally heaved sighs of relief.  So did other business operators in upstream and downstream industries.
After a storm, a familiar sound emerges: frogs croaking in the darkness. Last night for me was particularly loud. It seemed there were thousands of frogs chorusing across the whole neighborhood.  And it reminded me of Brian Tracy’s book Eat that Frog. This book gave me a fresh perspective on how to work productively, effectively solve problems and achieve important goals.

Your frog is any task that is unpleasant, boring or difficult that you have no choice but to do. You may try and avoid it for as long as possible but doing so sets you back in your business and in your life.
What are your frogs?
Brian says do not waste time chasing tadpoles or baby frogs. (Like reading newspapers or visiting Facebook first thing in the morning.) Start by eating the biggest, ugliest frogs you face. In other words, start with the most important tasks; usually these are difficult or boring but have a bigger payoff in terms of growing your business or accelerating your personal growth.
Don’t waste time starring at the frog. Jump in and devour it straight away before you change your mind or procrastinate. If the frog is too big, cut it up and eat it piece by piece, starting with the head.
Set you mind to do and finish that important task before going on to other menial ones which add little value.
For every task you have to do, ask yourself what value it is adding to your profit and growth. Are there no other more important tasks that you should be doing that add more value? Delegate or postpone lower value tasks until you accomplish the more value adding ones.
Go on, select your biggest and ugliest frog and get your teeth into it. At the end of the day you should be able to shout: Wow, I ate so many frogs, what a ride!
Have a great day
NOTE: Zimra has introduced a new electronic filing system, which will become mandatory to everyone starting from January. Tax clearances will be issued through the new system. Start upgrading to the e-filing system now and avoid unnecessary withholding tax deductions if you don’t have a tax clearance in January. Call us if you need assistance in this regard on 04-700812 / 0777 774 007 or visit our offices at the address below.

Our 2016 SIMPLIFIED GUIDE TO TAXES, with all you need to know about taxes and the new e-system, will be available from 21st December, 2015. It will be available in digital edition for $15 and in print for $20. Order your copy now.   




Phillip is a business consultant expert specializing in tax, accounting and company registration  services. Contact him on email chichonip@smebusinesslink.com



Our mailing address is:


3rd Floor Merchant House
43 Robson Manyika Avenue / 2nd Street





Posted in MARKETING AND SELLING with tags , on November 17, 2015 by chichonip

With special emphasis on the business success drivers of marketing and sales.

Objective of the workshop: To help SME owners and executives set high level business goals and develop a killer strategic plan to achieve them.

We will show you how to use our 8-set strategic tool to achieve growth in a highly competitive market and put in place mechanisms that will ensure you achieve your business goals.
If you want to remain in business in 2016 and beyond, you will not want to miss this 4-hour workshop.

Date: Thursday 26 November, 2015
Time: 0830 – 1230
Venue: Park View Restaurant, 137 Herbert Chitepo Avenue, inside Harare Gardens, entrance opposite American Embassy.
Parking is available for free.
Fee: $49, includes workshop, materials, handouts, tea, refreshments and lunch. (BusinessLink magazine subscribers get $10 discount)
Limited space, so book and pay early. Pay at our office, 3rd Floor Merchant House, 2nd Street / Robson Manyika Road, Harare, before 24 November. Phone 04-700812 or 0777 774 007.
Workshop presenters: Phillip Chichoni, a strategic business planning consultant and founder of BusinessLink, and Fitzgerald Mujuru, a sales and marketing expert and coach.
Workshop program
0830- 0845 Registration and Welcome
0845-0930 No Winning Without Goals
0930-1015 The Key Drivers of Business Success
1015- 1030 Tea break
1030-1145 Using the 8-set Strategic Tool to Ensure You Achieve Your Business Goals
1145-1230 Brilliant Sales and Customer Care Strategies for Winners
1230- Workshop ends, Lunch and networking


How to get Zimra tax clearance for 2016

Posted in Business Management with tags , , , , on November 11, 2015 by chichonip

By Phil Chichoni

As we approach year-end, most businesses will start rushing to renew their tax clearances, which all expire on 31 December 2015. Companies that wish to participate in the supply of goods and services to big companies will especially want their tax clearances early in order to be included in their Approved Supplier Lists. If you miss out in applying in January then you will not be able to do business with major companies for the whole of 2016, which could cost you big opportunities.
What is tax clearance why does every business need one?
A tax clearance certificate is a document issued by the Zimbabwe Revenue Authority certifying that a business or an individual in business is in compliance with the tax laws of the country. It states that “your tax position is satisfactory and therefore no 10% should be deducted”.
Under Zimbabwean tax laws, if you supply a product or service to a business or state enterprise, you must produce a valid tax clearance certificate. If you fail to produce one, then enterprises you supply are required to deduct 10% of the gross value of your invoice and submit it to Zimra. Considering the low profit margins in business today, this 10% can plunge you into a loss.
You don’t only need tax clearance in order to avoid suffering the 10% deduction. You also need it if you want to do business with most big and medium enterprises that insist in dealing only with tax compliant suppliers. Most are forced by their corporate governance policies to deal only with tax compliant businesses, while other do not want to be bothered with the paper work and labour involved in deducting the 10% and sending it to Zimra.
So, you better be tax compliant if you want to grow in business in 2016.
How to get the 2016 tax clearance
Everyone, individuals, companies, partnerships and cooperatives, who want to venture into any business are required to register with ZIMRA and comply with all obligations as stipulated in the legislation.
Here are the requirements for an individual:
• Copy of current Bank Statement
• Certified copy of Identity Document
• Proof of residence in the form of utility bills
• Sales invoices for Income tax registration
• Payroll schedule for PAYE registration
• Completed REV1 form, available from the Zimra website

The requirements for a company are as follows:
• Copy of Certificate of Incorporation
• Copy of Memorandum of Association ,CR14 and CR6
• Copy of a current Bank Statement for the company
• Copy of a current Bank Statement of one of the Directors, who will be the Public Officer
• Certified copy of Identity Documents for any two Directors
• Completed REV1 form for the company, available from the Zimra website
• Completed REV1 form for the Public Officer
• Proof of residence for the two Directors and for the Public Officer in the form of utility bills
• Sales invoices, lease agreement or proof of stock for Income Tax registration
• Payroll schedule for PAYE registration
• Letter appointing Public Officer stating Name, Identity Number, Residential Address and statement to the effect that the Public Officer is a signatory to the company’s bank account. (The Public Officer should be a Zimbabwean resident.)
You submit these documents at your nearest Zimra office. After the documents have been processed, you will be allocated a Business Partner (BP) number, which will be your identifying number for all transactions with Zimra. You will also be allocated a tax clearance certificate, which will declare you a tax compliant business or individual. From then on, you need to pay all the required taxes and submit the appropriate returns to Zimra.
Related article, to appear in next week’s newsletter: HOW TO REGISTER FOR VAT IN ZIMBABWE.
If you need more detailed information on this and other tax related issues, get a copy of the book A Simplified Guide to Taxes for SMES, available from SME BusinessLink, call 04-700812 or 0777 774 007, and you will also get a free one year subscription to BusinessLink magazine which has lots more business advice and ideas.

Have a great day

Get BusinessLink digital magazine, only $10 for 12 months, or $1 per issue. Call us on 04-700812 or 0777 774 007

Get BusinessLink digital magazine, only $10 for 12 months, or $1 per issue. Call us on 04-700812 or 0777 774 007

The black dot

Posted in Business Management with tags , , on October 7, 2015 by chichonip

black dot















One day, a professor entered his classroom and asked his students to prepare for a surprise test. They all waited anxiously at their desks for the exam to begin.
The professor handed out the exams with the text facing down, as usual. Once he handed them all out, he asked the students to turn over the papers.
To everyone’s surprise, there were no questions–just a black dot in the center of the paper. The professor, seeing the expression on everyone’s faces, told them the following: “I want you to write about what you see there.” The students, confused, got started on the inexplicable task.
At the end of the class, the professor took all the exams, and started reading each one of them out loud in front of all the students.
All of them, with no exception, defined the black dot, trying to explain its position in the center of the sheet. After all had been read, the classroom silent, the professor started to explain:
“I’m not going to grade you on this, I just wanted to give you something to think about. No one wrote about the white part of the paper. Everyone focused on the black dot – and the same thing happens in our lives. However, we insist on focusing only on the black dot – the health issues that bother us, the lack of money, the complicated relationship with a family member, the disappointment with a friend. The dark spots are very small when compared to everything we have in our lives, but they are the ones that pollute our minds. Take your the eyes away from the black dots in your lives. Enjoy each one of your blessings, each moment that life gives you. Be happy and live a life filled with love!”

Magazine Cover SEPTEMBER 2015


PS: Get more inspirational articles and business advice in the BusinessLink magazine, which include the following in the September issue:

  • No excuses, no apologies, no explanations please
  • Guard Your Gates.
  • The Power of a Strong Vision
  • Changing your vision
  • Why Zimbabwe Must Ditch the Start-Up Pitch
  • Registration of NGOs and Trusts in Zimbabwe
  • 5 Billion-Dollar Companies That Were Started as Side Businesses
  • 6 Tips on How to Self-Finance Your Startup
  • 29 Marketing Ideas for Zimbabwe’s Marketing Myopia
  • My 50 shades of Income! How to be a millionaire in Zimbabwe
  • High-speed mobile puts Africa and India on fast track
  • It is time for all managers to step-up
  • 4 Strategies to Improve How You Deal With Conflict
  • 12 Health and Wellness Tips for Busy Entrepreneurs

Subscribe ($10 for a year) or order your copy now for only $1, call 04-700812, 0777 774 007

7 Creative Ways to Raise Money for Your Business

Posted in Uncategorized on June 29, 2015 by chichonip


Magazine CoverJUNE 2015 Low Res Subscribe to BusinessLink magazine for only $10 per year. Click here for more information http://smebusinesslink.com/magazine or call +263 777 774 007.

By Phillip Chichoni

“Money is there only to make things happen.” – Richard Branson

money 3

Money, money, money. Many entrepreneurs fail to get their exciting businesses off the ground because of lack of money.

Well, I say money should not delay you or stop you from starting up. Money is just one of those problems that entrepreneurs must solve. Tradition financial institutions will not fund a new business because of the risks involved. In most cases, new entrepreneurs will not have the collateral security or proven past performance as required by banks.

However, there are many ways that entrepreneurs around the world are raising money for their businesses which you can learn from.

The most important thing you need to learn is to use your brain and be creative. Money…

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